Owner/Operator of the Panasonic AJ-HPX 2000 HD/ P2 ENG/ EFP Camera
Mike Peacock is a Dallas based network freelance photojournalist, visual storyteller, trainer and president of MEDIAdvise. Mike began his television career in 1979 as a part-time weekend sports anchor in Tyler, Texas. His broadcast television career has included stints as a news reporter, one-man band, technical director, news photographer, chief news photographer and news operations manager. Mike led his photography staff to Texas A/P awards for “Best Photojournalism” in 1988 and 1989 and has won many other prestigious awards.
Mike joined Primedia in 1989 and served as Director of Production / Programming Training in the Dallas production facility until 2000. He founded MEDIAdvise that year and began providing “on-site” visual language training to client stations in Mississippi, Pennsylvania and Nevada and news facilities nationwide, such as Time/Warner’s 24 hour news networks.
In 2007, Mike re-tooled MEDIAdvise into a full service, turnkey video production company. Since then, he has shot network sports, including the 2010 and 2011 World Series in Arlington, Texas, Super Bowl XVL in Arlington and provided ENG services during the NBA Finals in Dallas. Mike also shot ENG camera for the Pacquiao/ Margarita fight and FIFA World Cup Soccer. Among Mike’s many corporate clients are Johnson & Johnson, Campbell Soup, American Airlines, Novartis, Dallas Area Rapid Transit and many, many more.
An ardent disciple and long time member of the National Press Photographers Association, Mike has attended over a dozen Workshops in Norman, Oklahoma and judged the NPPA National Clips Competition at Poynter Institute in 2003. Mike has covered some of the most memorable and viewed news stories around the country. He’s been involved in televising corporate events, and excels at commercial production. He’s comfortable with all facets of television production from live television production to breaking news stories.
Mike can and has staffed events large and small and is a first call to many crewing agencies across the country. He was recently hired to shoot much of the second season of the hit ABC TV series, “The Great Christmas Light Fight”.
Now, as President of MEDIAdvise Video Production Services, Mike has redirected his full attention to producing and directing every kind of video production imaginable. Mike still frequently guest lectures at Southern Methodist University on the subject of television photojournalism where he also studied at the prestigious Cox School of Business. Mike is a commercial helicopter pilot and a certified helicopter flight instructor.